Seasoned Digital Project Manager and AI Content Specialist with over a decade of experience leading digital transformation, technical writing, and AI content optimization. An MA in Written Communication combined with a background in both agile and waterfall, contribute to a discerning analytical mindset. Technical skills in video content creation, writing narrative scripts. Dedicated to developing engaging web content from articles to blog entries that stimulate discussion. Currently working on freelance development projects in addition to offering St John's Church, Waterloo video content production services, and maintenance of their website and Wikipedia.

Ai: Deepening knowledge about prompt engineering, and designing high-quality prompts to maximize generative AI models such as ChatGPT, Deepseek, and Perplexity. Adept at critically evaluating AI output through rigorous fact-checking and coherence analysis.

  • Professional Email: agent@purcellpress.com
  • Personal Email: alicewickham@gmail.com
  • LinkedIn (Publishing & Media): linkedin.com/in/purcellpress
  • LinkedIn (IT & Project Management): linkedin.com/in/alicewickham
  • Teddington, London TW11 | 07804 900195 | alicewickham@gmail.com LinkedIn: linkedin.com/in/purcellpress
  • m365global.com: Educational articles on Power Platform and Microsoft Technology
  • https://projectexcel.ai/: Power Platform Integration Service and Personal CV

  • Tech & Storytelling Fusion: Authored a book on Power Platform App Development and published technical articles related to M365 and AI technology, blending technology with storytelling that highlights human motivation and environmental sustainability.
  • AI Prompt Engineering: Skilled in developing and refining prompts to generate accurate, high-quality AI responses.
  • Content Quality Assessment: Experienced in evaluating AI-generated outputs for factual accuracy, logical coherence, and alignment with user expectations.
  • Analytical Content Feedback: Proficient in analysing AI-generated responses and offering actionable feedback for continuous improvement.
  • Technical Writing: Proven ability in crafting clear, structured documentation and simplifying complex technical concepts.
  • Research and Fact-Checking: Skilled in verifying AI-generated content, ensuring reliability, and enhancing content credibility.
  • Team Leadership, Strategic Planning, Content Optimisation, Python, PHP, JavaScript, HTML, CSS, Shell Scripting, Power Automate, Power BI, Power Apps, SharePoint, Jira, Trello, GitHub, IDE (VS Code), Postman, Jupyter Notebook, Agile (Scrum, Kanban), PRINCE2, Waterfall, ITIL Foundation v4, Risk Management, Budget Planning, Asset Management, Licence Procurement
  • Content Writing & Storytelling
  • Research & Content Strategy
  • Web Content Development
  • Editing & Proofreading
  • Strong Communication Skills
  • Project Coordination & Management
  • Storytelling for Inspiration & Motivation
  • Human Rights Advocacy through Storytelling
  • Ability to Work Independently and Meet Deadlines
  • Community Engagement & Interactive Content Creation
  • NHS project management
  • DDaT
  • nhs resolution
  • SEO media assets
  • SEO video-creation
  • the digital training manager
  • meeting tight deadlines
  • recalibrating based on user experiences

Freelance Projects & Software Development and Training

Purcell Press  â€˘ Nov 2023 - Present / Remote Working
  • Developed and refined prompts for AI models, generating responses aligned with quality standards for coherence, accuracy, and relevance.
  • Conducted critical analysis of AI-generated responses, providing feedback to enhance model performance and content clarity.
  • Created and maintained a content library of AI prompts, streamlining prompt engineering workflows.
  • Leveraged advanced social media automation and expertise in Facebook technology (Python, JSON, Graph API) to maximise ticket sales and drive sell-out events.
  • Strategised and crafted technical and creative content for Facebook client campaigns, boosting engagement by 90%.
  • Managed and grew online communities across Facebook and other platforms by coordinating groups of over 200 active participants.
  • Designed and implemented social media automation tools to promote community-driven initiatives and increase volunteer participation.
  • Created relatable content—blog posts, video tutorials, and guides—that simplified complex tech concepts for broader audiences.
  • Facilitated ongoing communication and support for community members through feedback mechanisms and streamlined processes using Trello and SharePoint.
  • Built and scaled M365global.com and PowerAppDev.wordpress.com, attracting a loyal subscriber base of 2,000 by engaging Microsoft technologies.
  • Conducted in-depth market research to analyse and anticipate consumer behaviour, driving informed business decisions.
  • Edited and managed web content using WordPress to support NHS Resolution's digital training initiatives.
  • Edited and maintained web page content for St John's Church, Waterloo [Company Name], ensuring alignment with brand guidelines and enhancing user engagement.

Digital Project Manager

BoB ICS - DDaT  â€˘ March 2022 - November 2023 / Remote Working
  • Played a pivotal role in migrating to Windows 10, M365, and Advanced Cloud Telephony across integrated care services.
  • Orchestrated project collaboration with telephony and resource providers to enhance digital training content and exceed client satisfaction benchmarks.
  • Delivered cost savings of ÂŁ400,000 through meticulous financial analysis and strategic budget optimisation.
  • Mentored and empowered IT teams in Excel, SharePoint, Microsoft 365, and Power Platform, boosting operational efficiency.
  • Revolutionised SLAs by slashing field service delivery times by 92% and setting unprecedented IT service standards.
  • Led Agile methodology adoption among diverse stakeholders, streamlining design processes and improving project delivery.
  • Streamlined stakeholder communication by integrating cloud-based tools via M365, enhancing transparency and collaboration.
  • Elevated user experience with real-time feedback loops and weekly check-ins.
  • Completed an online course in audio production and sound design, applying new skills to create high-quality podcasts.
  • Completed an online course in web editing, gaining proficiency in HTML, CSS, and content management systems.
  • Led a project to revamp the company’s blog, implementing SEO best practices that improved organic search rankings by 20%.
  • Utilised HTML and CSS to customise and enhance web page functionality for a more intuitive user experience.
  • Managed and updated web content for various clients using WordPress, ensuring brand alignment and improved engagement.
  • Implemented SEO strategies that boosted search engine rankings for targeted keywords.
  • Collaborated with cross-functional teams to translate design instructions into actionable project plans.
  • Developed comprehensive design guides and instructional materials that streamlined workflows and improved team efficiency.
  • Conducted regular training sessions on design implementation, reducing project turnaround time by 15%.
  • Developed and animated multimedia content using Adobe Animate and Toon Boom Harmony to enhance marketing campaigns.
  • Collaborated on interactive animated elements for web platforms, improving user engagement by 25%.
  • Led a project to integrate animation into educational materials using Blender to create dynamic learning experiences.
  • Completed a professional certification in Graphic Design and Multimedia Production, enhancing skills in Adobe Creative Suite and video editing.
  • Developed engaging multimedia content—including graphics and videos—to enhance user interaction on digital platforms.

Technical Project Coordinator / Assistant Operations Manager

DEFRA & ONS - ROBOTICS / DDaT  â€˘ January 2021 - March 2022 / London, Greater London
  • Boosted data analysis efficiency by 25% through strategic implementation of Power BI dashboards.
  • Slashed robot software licensing costs by 30% by spearheading negotiations with UiPath and optimising SAP procurement processes.
  • Engineered advanced reporting tools to eliminate redundant fees and accelerate RPA client onboarding.
  • Consistently delivered projects on time with precise task planning and tracking using Power BI and Excel.
  • Supported delivery and operations managers by promptly resolving complex technical issues and enhancing team performance.

PMO IT Digital Transformation Project Support

CNWL - NHS Trust  â€˘ November 2012 - March 2019 / London, Greater London
  • Developed a comprehensive asset tracking system that minimized losses and delays while reinforcing NHS Resolution's commitment to high professional standards.
  • Improved training delivery efficiency by 50% through diligent risk management and prompt trainee support.
  • Supported the transition from Jade to Systm1 and Lorenzo by coordinating training for over 4,000 staff.
  • Served as a Freelance Content Creator for onehumanleft.com and easy read.today, publishing articles on human motivation and resilience.
  • Managed digital health projects by creating accessible, user-friendly platforms for healthcare information.
  • Collaborated to produce interactive animated elements and graphic content, improving user engagement.
  • Led community outreach initiatives that enhanced patient care and streamlined communication.

  • Master of Arts in Writing - University of London
  • Bachelor of Arts in Philosophy & Arts - University of Lancaster

  • Certified Agile PM: Specialised in content creation and project management, focusing on adaptability and meeting deadlines.
  • Microsoft 365 Certified: Fundamentals
  • Microsoft Certified: Azure Fundamentals
  • Microsoft Power Up Program – Power Platform Course Completion
  • Environmental Awareness: Supporting my ability to write content that resonates with readers passionate about environmental sustainability.

  • Authored Book: Power Platform App Development
  • Contributed articles on M365 and AI technology, blending technical expertise with storytelling for diverse audiences.
  • EasyRead.Today: Creating a user-friendly platform to simplify complex information on environmental and social issues.
  • OneHumanLeft.com: Published articles on resilience, human motivation, and environmental advocacy.
  • MollyFitzgerald.com (Games Development): Storytelling projects related to games development and environmental themes.
  • Purcellpress.com: Independent publishing outlet for new writers
  • Powerappdev.wordpress.com: Educational articles on the Power Platform
  • M365.com: Educational articles on Microsoft and Power Platform technologies
  • LinkedIn Articles: Published articles on Emergent Tech, Current Affairs, Human Rights